2012 Grunge Trend. Are The ’90s Back?

I’ve been meaning to do a post on the ’90s revival in fashion and style for some time now, but today, coming across a Johnny Depp video gave me just the right boost & mood I needed to write this. Yes, he was the king of grunge! Still is if you ask me, though today he’s sporting his grunge style with a bohemian-gypsy-intellectual twist to it. He is a bit to be blamed for this ‘90s revival in fashion and style, don’t you think so?

Johnny Depp Style – Now

Johnny Depp Grunge Style – Then

A lot of what happens today on London streets – fashion wise – especially in Dalston or Shoreditch has a lot to do with the ‘90s legacy and influence. From the grunge sexy famous couples such as Johnny Depp & Kate Moss, aggressive, luscious, seductive and rebellious britpop tunes of Suede to a whole different lifestyle. The ‘back in the day’ times – as some like to call them are becoming a reference point in fashion.

Johnny Depp & Kate Moss Grunge Style ’90s

Johnny Depp & Kate Moss Grunge Style ’90s

Johnny Depp & Kate Moss Grunge Style ’90s

Suede ’90s Britpop Style

The ’90s fashion was ‘Anti Fashion’ hence the grunge look, the un-styled hair, heavy makeup or no makeup, dark lips, heavy jewelry, boots, big shoes, mens T-shirts, and shirts, hats, long maxi dresses, vintage jumpers, flannels, denim jackets. With a generation of girls who looked up to The Only Real Generation of Models (Naomi Campbel, Kate Moss, Claudia Schiffer, Cindy Crawford, Linda Evanghelista, Karen Mulder etc) or at heroes Kelly, Donna & Brenda from Beverly Hills 90210 while listening to Pulp, Blur or Suede – the best of a woman came out in fashion. An ‘I can’t be bothered attitude’ that oozed sex appeal and gave uniqueness and originality to each woman’s style. It was all right to go out wearing your own mood and being sexy or glam without trying.

Naomi Campbell – ’90s Grunge Style

Cindy Crawford & Claudia Schiffer – ’90s Supermodels Style

Naomi Campbell in ’90s Runaway Show

Cindy Crawford ’90’s Pepsi Campaign

Kate Moss ’90’s Fashion Editorial

Gianni Versace & The Supermodels – ’90s

Gianni Versace, Carla Bruni, Linda Evangelista, Karen Mulder – ’90s Fashion

Kate Moss & John Galliano in the ’90s

The ’90s Beverly Hills 90210 Fashion

The ’90s Beverly Hills 90210 Fashion

The ’90s Beverly Hills 90210 Fashion – Donna

The ’90s Beverly Hills 90210 Fashion – Brenda

The ’90s Beverly Hills 90210 Fashion – Kelly

Perhaps we’ve just had it with the likes of Kardashians! So we give a second thought to the anti-fashion attitude of the ‘90s. Or maybe it’s the 20 years cycle that happens in fashion. Anyway it’s not just the streets of London that are invaded with a ’90s revival, but 2012 is the year when Versace made a huge comeback or when London art scene is alert with the Damien Hirst controversial Art Exhibition. Whatever it is I love it.

With an own spin on it, the ‘90s revival and comeback to the 2012 are exactly what we need in fashion. A cleaning and washing out of all that is too rules orientated or stiff or superficial and a nostalgic embrace of all that is free spirited and cool. Yet the 2012 grunge trend, though inspired by, is quite different from the ‘90s. It has a bit of glam to it, a feminine side that seems to have been quite well preserved in this process of fashion decade transition. 2012 is becoming a clash of styles. Grunge but glam. Rock but luxuriant. Dark but feminine. Strong but vulnerable.

From the streets – which are packed with young generations of cool looking rebels, who’s fashion imaginations have no limits and who’s personalities have more courage than we did in 20 years since the ‘90s – to the runways, 2012 are the new ‘90s. Dsquared SS2012 collection had ‘90s rebelliousness & sex appeal written all over it. Kate Moss & Johnny Depp (though miles away from their love story) are still style icons. And still seem to keep within a bit of that ‘90s attitude and inner fashion. Let’s pray for a New Generation of Supermodels, for a new wave in music and for an overall more laid back but awaken attitude in us all.

Until then we’ve got the denim jackets to mix with the floral dresses (and not only), the high waist-ed  denim shorts, the boyfriend T-shirts, the flannels, the hats. Pair all these up with your woman persona: looks, rings, long nails, heels, bracelets, necklaces, bags… Clash the styles and create your own. Don’t care how you look but turn heads. Don’t judge without knowing instead be curious and open minded. Seek quality and originality.

2012 London Street ’90s Inspired Grunge Style

2012 London Street ’90’s Inspired Grunge Style

2012 London Street ’90s Inspired Grunge Style

2012 London Street ’90s Inspired Grunge Style

2012 London Street ’90s Inspired Grunge Style

2012 London Street ’90s Inspired Grunge Style

Sex and The City ‘9os Fashion

Clueless 90’s Fashion

’90s Fashion & Style

Drew Barrymoore in the ’90s

2012 Alice Dellal – Grunge Style & ’90s Inspired Fashion

Ciara ’90s Inspired Style high waist shorts

Rihanna ’90s Inspired Fashion Style

Nicole Richie ’90s Inspired Style high waist shorts

Jessica Alba ’90s Inspired Fashion denim jacket

Keira Knightely ’90s Inspired Fashion denim jacket

Kirsten Dunst ’90s Inspired Fashion – flannel

Kristen Stewart ’90s Inspired Style

Kylie Minogue ’90s Inspired Style

Mary Kate Oolsen ’90s Fashion Grunge Style

Pixie Geldof ’90s Fashion Grunge Style

Rihanna ’90s Fashion Grunge Style

Rita Ora at Shoreditch House London style 2012

via Elle ’90s – Silk dress Dolce & Gabbana

Nicky Hilton ’90s Inspired Fashion – Flannel

Camille Coraz—n ’90s Inspired Fashion

Titania Inglis FW 2012 ’90s Inspired Collection

DSquared SS 2012 Grunge ’90s Inspired Collection

DSquared SS 2012 Grunge ’90s Inspired Collection