Street Style / Trends

2012 Grunge Trend. Are The ’90s Back?

I’ve been meaning to do a post on the ’90s revival in fashion and style for some time now, but today, coming across a Johnny Depp video gave me just the right boost & mood I needed to write this. Yes, he was the king of grunge! Still is if you ask me, though today he’s sporting his grunge style with a bohemian-gypsy-intellectual twist to it. He is a bit to be blamed for this ‘90s revival in fashion and style, don’t you think so?

Johnny Depp Style 2012

Johnny Depp Style – Now

Johnny Depp Grunge Style - Then

Johnny Depp Grunge Style – Then

A lot of what happens today on London streets – fashion wise – especially in Dalston or Shoreditch has a lot to do with the ‘90s legacy and influence. From the grunge sexy famous couples such as Johnny Depp & Kate Moss, aggressive, luscious, seductive and rebellious britpop tunes of Suede to a whole different lifestyle. The ‘back in the day’ times – as some like to call them are becoming a reference point in fashion.

Johnny Depp & Kate Moss Grunge Style '90s

Johnny Depp & Kate Moss Grunge Style ’90s

Johnny Depp & Kate Moss Grunge Style '90s

Johnny Depp & Kate Moss Grunge Style ’90s

Johnny Depp & Kate Moss Grunge Style '90s

Johnny Depp & Kate Moss Grunge Style ’90s

Suede '90s Britpop Style

Suede ’90s Britpop Style

The ’90s fashion was ‘Anti Fashion’ hence the grunge look, the un-styled hair, heavy makeup or no makeup, dark lips, heavy jewelry, boots, big shoes, mens T-shirts, and shirts, hats, long maxi dresses, vintage jumpers, flannels, denim jackets. With a generation of girls who looked up to The Only Real Generation of Models (Naomi Campbel, Kate Moss, Claudia Schiffer, Cindy Crawford, Linda Evanghelista, Karen Mulder etc) or at heroes Kelly, Donna & Brenda from Beverly Hills 90210 while listening to Pulp, Blur or Suede – the best of a woman came out in fashion. An ‘I can’t be bothered attitude’ that oozed sex appeal and gave uniqueness and originality to each woman’s style. It was all right to go out wearing your own mood and being sexy or glam without trying.

Naomi Campbell - '90s Grunge Style

Naomi Campbell – ’90s Grunge Style

Cindy Crawford & Claudia Schiffer - '90s Supermodels Fashion & Style

Cindy Crawford & Claudia Schiffer – ’90s Supermodels Style

Naomi Campbell in '90s Runaway Show

Naomi Campbell in ’90s Runaway Show

Cindy Crawford '90's Pepsi Campaign

Cindy Crawford ’90′s Pepsi Campaign

Kate Moss '90's Fashion Editorial

Kate Moss ’90′s Fashion Editorial

Gianni Versace & The Supermodels - '90s

Gianni Versace & The Supermodels – ’90s

Gianni Versace, Carla Bruni, Linda Evangelista, Karen Mulder - '90s Fashion

Gianni Versace, Carla Bruni, Linda Evangelista, Karen Mulder – ’90s Fashion

Kate Moss & John Galliano in the '90s

Kate Moss & John Galliano in the ’90s

The '90s Beverly Hills 90210 Fashion

The ’90s Beverly Hills 90210 Fashion

The '90s Beverly Hills 90210 Fashion

The ’90s Beverly Hills 90210 Fashion

The '90s Beverly Hills 90210 Fashion - Donna

The ’90s Beverly Hills 90210 Fashion – Donna

The '90s Beverly Hills 90210 Fashion - Brenda

The ’90s Beverly Hills 90210 Fashion – Brenda

The '90s Beverly Hills 90210 Fashion - Kelly

The ’90s Beverly Hills 90210 Fashion – Kelly

Perhaps we’ve just had it with the likes of Kardashians! So we give a second thought to the anti-fashion attitude of the ‘90s. Or maybe it’s the 20 years cycle that happens in fashion. Anyway it’s not just the streets of London that are invaded with a ’90s revival, but 2012 is the year when Versace made a huge comeback or when London art scene is alert with the Damien Hirst controversial Art Exhibition. Whatever it is I love it.

With an own spin on it, the ‘90s revival and comeback to the 2012 are exactly what we need in fashion. A cleaning and washing out of all that is too rules orientated or stiff or superficial and a nostalgic embrace of all that is free spirited and cool. Yet the 2012 grunge trend, though inspired by, is quite different from the ‘90s. It has a bit of glam to it, a feminine side that seems to have been quite well preserved in this process of fashion decade transition. 2012 is becoming a clash of styles. Grunge but glam. Rock but luxuriant. Dark but feminine. Strong but vulnerable.

From the streets – which are packed with young generations of cool looking rebels, who’s fashion imaginations have no limits and who’s personalities have more courage than we did in 20 years since the ‘90s – to the runways, 2012 are the new ‘90s. Dsquared SS2012 collection had ‘90s rebelliousness & sex appeal written all over it. Kate Moss & Johnny Depp (though miles away from their love story) are still style icons. And still seem to keep within a bit of that ‘90s attitude and inner fashion. Let’s pray for a New Generation of Supermodels, for a new wave in music and for an overall more laid back but awaken attitude in us all.

Until then we’ve got the denim jackets to mix with the floral dresses (and not only), the high waist-ed  denim shorts, the boyfriend T-shirts, the flannels, the hats. Pair all these up with your woman persona: looks, rings, long nails, heels, bracelets, necklaces, bags… Clash the styles and create your own. Don’t care how you look but turn heads. Don’t judge without knowing instead be curious and open minded. Seek quality and originality.

2012 London Street Grunge Style

2012 London Street ’90s Inspired Grunge Style

2012 London Street Grunge Style

2012 London Street ’90′s Inspired Grunge Style

2012 London Street Grunge Style

2012 London Street ’90s Inspired Grunge Style

2012 London Street '90s Inspired Grunge Style

2012 London Street ’90s Inspired Grunge Style

2012 London Street '90s Inspired Grunge Style

2012 London Street ’90s Inspired Grunge Style

2012 London Street '90s Inspired Grunge Style

2012 London Street ’90s Inspired Grunge Style

Sex and The City '9os Fashion

Sex and The City ’9os Fashion

Clueless 90′s Fashion

'90s Fashion & Style

’90s Fashion & Style

Drew Barrymoore in the '90s

Drew Barrymoore in the ’90s

2012 Alice Dellal - Grunge Style & '90s Inspired Fashion

2012 Alice Dellal – Grunge Style & ’90s Inspired Fashion

Ciara '90s Inspired Style high waist shorts

Ciara ’90s Inspired Style high waist shorts

Rihanna '90s Inspired Fashion Style

Rihanna ’90s Inspired Fashion Style

Nicole Richie '90s Inspired Style high waist shorts

Nicole Richie ’90s Inspired Style high waist shorts

Jessica Alba '90s Inspired Fashion denim jacket

Jessica Alba ’90s Inspired Fashion denim jacket

Keira Knightely '90s Inspired Fashion denim jacket

Keira Knightely ’90s Inspired Fashion denim jacket

Kirsten Dunst '90s Inspired Fashion - flannel

Kirsten Dunst ’90s Inspired Fashion – flannel

Kristen Stewart '90s Inspired Style

Kristen Stewart ’90s Inspired Style

Kylie Minogue '90s Inspired Style

Kylie Minogue ’90s Inspired Style

Mary Kate Oolsen '90s Fashion Grunge Style

Mary Kate Oolsen ’90s Fashion Grunge Style

Pixie Geldof '90s Fashion Grunge Style

Pixie Geldof ’90s Fashion Grunge Style

Rihanna '90s Fashion Grunge Style

Rihanna ’90s Fashion Grunge Style

Rita Ora at Shoreditch House London style 2012

Rita Ora at Shoreditch House London style 2012

via Elle '90s - Silk dress Dolce & Gabbana

via Elle ’90s – Silk dress Dolce & Gabbana

Nicky Hilton '90s Inspired Fashion - Flannel

Nicky Hilton ’90s Inspired Fashion – Flannel

Camille Coraz—n '90s Inspired Fashion

Camille Coraz—n ’90s Inspired Fashion

Titania Inglis FW 2012 '90s Inspired Collection

Titania Inglis FW 2012 ’90s Inspired Collection

DSquared SS 2012 Grunge '90s Inspired Collection

DSquared SS 2012 Grunge ’90s Inspired Collection

DSquared SS 2012 Grunge '90s Inspired Collection

DSquared SS 2012 Grunge ’90s Inspired Collection

46 thoughts on “2012 Grunge Trend. Are The ’90s Back?

  1. I really like the modern grunge look. I like that it allows people to be individuals and wear what they like, be creative and just play. I’m always more impressed by the girl who is willing to break all the rules “fashion” lays down and take risks than the cookie cutter who does exactly what “fashion” tells her…that is where true “style” is developed.
    Not to mention, Johnny Depp looks even more amazing now than in the 90s so he can wear whatever he wants! :)
    Cheers,
    Laura

    • I absolutely love them. I am so very tired of jeans that try to hang on to your hips instead of sitting at the natural waist. High waisted jeans make your legs look a mile long, and they are comfortable. They are not for ladies with a tummy, but if your waist is small they look killer good. They are very much here to stay. Who invented the low rise anyway? I may be too young to have been able to wear them in the 90′s, but I am their biggest fan now.

  2. Omg, I loved Johnny Depp and Kate Moss together! They are truly the pioneers of the grunge style and they can pull it off well!!!

    Thank you for your post, you brought back great memories, from my childhood crush (Johnny) to my teenage senitation (90210) and my want to be life style (SATC)!

    • Thank you so much! I know exactly what you mean, I was so great writing it, just brought back lots of great memories:) Also Johnny depp and kate moss!!! Nobody beats them. Loved them together, but hey, it’s such a long time ago! Great times though. Xo

  3. I think the trend is coming back because the early-mid 90′s was the childhood of those who are now teenagers, so we remember the flannel and long hair as warm and fuzzy memories.

    • Or maybe because those of us who grew up wearing low waisted bootcut jeans simply can’r stand them any longer. its just that people need change. Its not exactly back to the 90′s. Its back to the 90′s and the 70′s, and the 50′s, and any time when clothing looked better then it did in the 00′s.

  4. Aah that took me back. Depp-Moss iconography not withstanding (they probably influenced fashion more on a mainstream level), Cobain-Love probably also deserved a mention just for the fact that they kinda pioneered the look, I think. Love that you squeezed in Singles, one of my all time fave movies. Great post. Love me some 90s.

    • Thanks so much, so happy you loved it. I am so obsessed with the 90s lately:) And yeah, u r so right with depp-moss (still am a huge fan). Thanks for the support! XO

  5. I’m skeptical of this whole grunge revival thing. I feel like it will just bring a wave of people wearing band t-shirts of bands they don’t like and trying to be something they aren’t just because a store or media says it’s “cool”. I’m all for it someone wants to wear a ramones t-shirt with leather mini skirt and black tights with a camo jacket because they feel comfortable in it and they want to wear it but not because topshop says they should.

    • Well I completely agree, fashion is all about expressing yourself, not fitting a certain pattern or label that smb else establishes. If they happen to coincide that’s all right, but if not ***k it:) lol. I am 100% for being yourself through all you do, say and wear! Thanks for the input.
      Cheers, Dana Cristina xox

    • Thats whole “authentic” or not idea really sis go OUT with the 90′s. 90′s fashion would be welcome. I especially love high waisted ANYTHING. But that whole tiresome, childish idea of wether someone is doing things for the right reasons is NOT welcome. If someone decided a Ramones t shirt is cool, even if they HATE the Ramones they should go ahead and wear it. Everyones personality is based on the input they receive from others over the years. If what a magazine or a store says inspires you, then so be it.

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  8. I am a 90′s girl, through and through. Anytime I see plaid and pics of the OG supermodels, my little heart skips a beat. This post is so well done and makes me so happy!

  9. There is always a consistent return of trends of the past, just a revamped version of the fabrics and attitude. I loved this post because you exemplified the history of the look, while juxtaposing so, against today’s collection of fashion enthusiast’s who are tackling the trend with the upmost posterity. Excellent post. Seriously. ;)

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  11. Great blog entry! Anyone interested, Im thinking of starting my own business into grunge fashion, inititally a tshirt business, can you please do my survey to express interest and to give me tips and advice? Answer that you live in the UK! Many thanks :) http://tolu.na/YaqzjX

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  15. This was a GREAT!! post to read and took me down a road I miiiiissss! I know I sound old, but certain things were just cooler back then. Johnny was cooler, his films were better- in my opinion (whats Eating Gilbert Grape, helllooo). Now everyone bangs on about Kirstin, Carey M etc. But we had Winona Ryder- talent, mystery, extraordinary beauty, Enuff Said. Give me Christina Ricci over the latest Fanning and Olsen Twins offspring… Now Gossip Girl is over, there is not really any TV show for teens and up making that 90210 noise and even when G Girl was on, give me Luke Perry over Chuck Bass. Then we have the Aerosmith timeless videos, who makes that kind of epicness anymore- Cryn-Alicia and Stephen HOTNESS, Crazy- Liv Tyler at her Stealing Beauty Best… I wont go on, you get the picture! x

    • wow babe!!!!! i swear u took me down memory lane just now. u got the best comments! omg so right about all u said, Johnny is johnny but nothing beats him and kate moss back in the day. and aerosmith videos and songs – wow, that’s what being a teen in the 90s was all about, being crazy, a bit misfit, no fashion care, no rules, and yet so cool. a bit diff from the posh kids of today. yeah… one of the best comments babe, truly made me reminisce on those beautiful times! xoxoxoox

  16. ah the grunge phase nothing made your parent’s more pissed and perplexed than you walking around like an angry teenaged boy saying i’m angst ridden now drive me to the mall l.o.l i could be wrong though

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  18. Great article. :) You won’t believe this, but I saw a boy with a buzz hair cut recently. -_- I thought to myself oh great the 1990s fashion is back….. What was designed in the 1990s needs to stay in the 1990s.

    This is coming from a girl who was born in 1994, but doesn’t remember much about the 1990s.

  19. I don’t possibly understand how I finished right up in this article, even so thought this kind of offered once was terrific. I don’t identify exactly who you will be nonetheless undoubtedly you will definitely your well-known blog writer in the event you are certainly not currently. Regards!

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